
What can AI models do in 2026? A product builder's view
A practical look at GPT-6 Astra, Claude Fable 5.1 and Gemini 3.8 Flash, and what their documented capabilities could mean for businesses.
From the studio
Thoughts on building digital products, lessons from real projects, and practical takes on design, development, and shipping things that work.
23 articles

A practical look at GPT-6 Astra, Claude Fable 5.1 and Gemini 3.8 Flash, and what their documented capabilities could mean for businesses.

From brainstorming and brand imagery to prototypes, agents and admin: where AI fits into my product business, and where taste and judgement make the difference.

An early AI experiment was a focused chatbot. Today, AI supports my product work, while I remain responsible for the thinking, design and decisions.

An honest breakdown of what websites actually cost in the UK, from simple landing pages to custom platforms. No fluff, just real numbers and what drives them.
Practical advice on finding and vetting a freelance web developer in the UK. What to check, what to ask, and how to spot red flags before you commit.

Your website might be turning people away without you realising. Here are the most common problems and what you can do about each one.

A plain-English guide to SEO for business owners. What it actually is, why it matters, what your developer can do about it, and what takes ongoing effort.

What you actually get for £500 vs £5,000. Not about shaming budget options, but about making informed decisions that protect your business.
Realistic timelines for different project types, what causes delays, and how you can speed things up as a client.
When a template is genuinely fine, when you have outgrown one, and five questions to help you decide which route is right for your business.

Speed does not have to mean shortcuts. Here is how to go from idea to live site in weeks, not months.

The best developers do not just write code. They understand the problem, the user, and the business behind it.

Ever wondered what actually happens after you brief a developer? Here is the honest version.

A real example of how a project goes from first conversation to live product.

An honest breakdown of what you are paying for when you invest in a website.

The right automation saves hours every week. Here is what that looks like in practice.

Hiring a freelancer for the first time? Here is what the process looks like and how to get the best results.

Templates are great until they are not. Here is how to decide what your business actually needs.

A slow website costs you customers. Here is what actually affects speed and what you can do about it.

If you need a developer every time you want to change a word on your site, something is wrong.

Cheap code is expensive to maintain. Here is why investing in quality upfront pays for itself.

An accessible website reaches more people and works better for everyone. It is also easier than you think.

Good landing pages share common traits. Here is what actually drives people to get in touch.